Resume

As part of my role, I focus on developing strong user experience (UX) foundations for end-to-end digital product development (including comprehensive journey and flow mapping and platform logic) and designing the UI for the various digital platforms (websites, web applications, and mobile interfaces). I also do more general brand-based design work and internal brand and marketing strategy development and execution.

As Inkblot’s Head of Brand & Marketing, I saw marketing, brand strategy, and brand-led design direction: building a consistent, trustworthy presence across our content touchpoints while supporting client growth through clarity and craft. I worked across both Inkblot’s internal brand and client brand development, translating strategy into content, campaigns, and brand identity systems that are practical, human, and built to last.

What I did:

• Brand strategy & positioning: define/reinforce Inkblot’s unique narrative, offer clarity, and differentiation (and apply the same strategic know-how to client brands).
• Messaging & brand voice: develop messaging frameworks, tone guidance, and story angles that speak to both business outcomes and implementation reality.
• Content strategy & direction: plan and steer our content pillars and cross-platform flow (blog/LinkedIn/Instagram), ensuring content is useful, specific, and credibility-building.
• LinkedIn + Instagram strategy: shape platform positioning, content formats, cadence, and community-building rituals (and guide what “good” looks like for quality engagement).
• Brand development (client-facing): lead discovery, brand foundations (audience, positioning, brand story, etc.), messaging, and creative direction, and brand identity design, with execution support as required.
• Measurement + iteration: support a practical approach to attribution and growth tracking so marketing decisions stay anchored to outcomes, not noise.

Services I was involved in (strategic + directional): brand strategy, messaging, content strategy, social strategy, campaign direction, case study storytelling and development, and brand-led design support, especially where the brand needs to “hold” through real implementation.

I own and run a brand and marketing studio focused on law firms, particularly smaller practices in tech and IP law. I combine strategic insight with creative design to build brands that are visually striking, purpose-driven, and designed to connect.

• Full-service branding, digital marketing strategy, and content development for legal sector clients
• Developed the Sidebar Strategy Marketing Ecosystem: a strategic framework for human-centred marketing across B2B service businesses
• Lead discovery and research (workshops, interviews, desk research) to understand audience needs and use those insights to inform positioning, content, and creative direction
• Deliver all marketing content (websites, blogs, social posts, email, thought-leadership pieces), ensuring a consistent narrative across every touchpoint
• Partner closely with founders and principals to align commercial goals, capacity, and marketing focus, translating their tacit expertise into market-ready messaging

Featured creative on the Label Sessions roster.

Podcast guest on Label Sessions Presents, January 2025. Listen to the episode here.

I co-founded a full-service marketing agency for professional services. I also led creative campaigns, brand development, and media strategies for law firms and other professional service providers.

• Planned, developed, and executed campaigns from offer definition and messaging through to content, media, and performance review
• Packaged and positioned service offerings (brand, content, PR) into clear propositions with defined outcomes, target markets, and proof points
• Worked cross-functionally with founders, creatives, and delivery teams to bring new services to market and refine them based on client feedback

Led content strategy, website development, and social media management for a creative studio. Designed and maintained multiple client websites, managed growth strategies across Instagram and Pinterest, and authored content aimed at helping local businesses build sustainable brand presences.

Brand strategy, identity design, and website development for women-owned service businesses across the globe. Built a strong social media presence, with Pinterest campaigns reaching over 2 million impressions. Managed all aspects of running a small creative business.

Award-winning photographer specialising in wedding and lifestyle work. Built a reputation for authentic client experiences while I managed all aspects of the business (website development, social media marketing, and client relations), leading to consistent growth and almost a hundred clients.